Thoughtful Job Descriptions

It’s difficult to attract top talent when job descriptions look like everyone else’s.

About Us. Responsibilities. Qualifications. Company Disclaimers.

These lines were taken from job descriptions crafted by Seth Godin and his team. Consider modeling this approach and you’ll likely find the best for the role.

- “Think about this opportunity.”
- “We know this disqualifies many amazing people, but this is what we need.”
- “If you’re looking for more than a job, this might be the job for you.”

- “The idea of meetings, job titles, and more stock options doesn’t seem right.”
- “Feel free to ask about the gig. Folks like {Name}, {Name}, and {Name} will talk to you.”
- “It’s not really a job, it’s more like being part of a band.”

- “I really appreciate the time you put in thinking about this.”
- “What is something that inspires you to do better work?”
- “Where can we see some of your work?”

Invest time in shaping job descriptions that pop.
Remember, what you seek is seeking you. Attract, don’t pursue.