I recently completed a personal challenge: to write, edit, and publish 30 LinkedIn posts over 30 business days. It was fun, but tough.
Results and Learnings
So far, this has happened:
• Total views / impressions of the 30 posts = 218,000
• Average views / impressions per post = 7255
• Total reactions to the 30 posts = 2375 (1% conversion of views-to-likes)
• Average reactions per post = 80
• Total shares of the 30 posts = 35
• Total # of words written = 5755
• Average # of words per post = 220
• Gained hundreds of new followers...but then also lost hundreds of old ones.
• Inbox messages by the dozens. People wrote about everything from product pitches and podcast invitations, to job opportunities and advisory roles. A host of longtime colleagues and peers wrote to say hello and catch up.
• Compared to others in the SaaS industry, the stats above don't hold a candle. In fact, they're fairly tepid results. There are specific, clever ways to craft LinkedIn posts, along with hot topics to share, that resonate every time. For ideas, follow influencers like Justin Welsh and check out his courses.
• Writing online is all upside. A new habit takes shape. There's more clarity to the thought process. Posts serve others and appreciate over time. Publishing consistently breeds competency. Brand, rapport, credibility, opportunities, and relationships lift. Up!
The 30 Posts
- [May 26 post] "Any questions?"
- [May 27 post] Maintain Standards of Excellence.
- [May 31 post] Ways to separate the wheat from the chaff.
- [June 1 post] The inverted org chart.
- [June 1 post II] Samantha Gates earns SDR of the Quarter.
- [June 2 post] Common traits among sales development teams.
- [June 3 post] The Wayback Machine.
- [June 6 post] Seth Godin job descriptions.
- [June 7 post] Improve your questions.
- [June 8 post] Influential newsletters.
- [June 9 post] Disturb a ship's path. (😐 Least popular post.)
- [June 10 post] Three ideas for this summer's interns.
- [June 11 post] Life charts for SDRs.
- [June 13 post] We sometimes forget everyone's connected.
- [June 14 post] 11 effective ways SDRs and AEs build pipeline.
- [June 15 post] 5 principles that get you through a rough patch.
- [June 16 post] How to not book qualified meetings. (🔥 Most popular post.)
- [June 17 post] 12 quotes to help improve your self-talk.
- [June 20 post] How to frame-up a strong SDR mentorship program.
- [June 21 post] How to quickly change your focus.
- [June 22 post] Jiro Ono tells us to master our craft.
- [June 23 post] Self-assessment questions for SDRs.
- [June 25 post] 10 laws that are always in effect.
- [June 27 post] Problems | Solutions | Advantages
- [June 28 post] 8 ways to handle problems.
- [June 29 post] A recurring tweet from Rev Run.
- [June 30 post] Writing tips.
- [June 30 post II] If you think so, you're right.
- [July 1 post] Chronicle your journey.
- [July 4 post] Many salespeople light all their fireworks at once.
Most of the content is from "The Vault" - a Google Drive and other repositories like Evernote, thumb drives, Moleskine journals, and photo albums.
The Vault is filled with a trove of materials, content, and experiences from the last 28 years of my career; stuff that can help thousands of sales professionals - and you, too.
The posts were converted into articles, too, for this blog and for Medium.
3 Big Influences
In Atomic Habits, author James Clear spells out the difference between motion and action.
"When you’re in motion, you’re planning and strategizing and learning. Those are all good things, but they don’t produce a result. Action, on the other hand, is the type of behavior that will deliver an outcome."
In the 🚢 Ship 30 for 30 course, Dickie Bush and Nicolas Cole believe if you can build a daily writing habit, you can build a daily "anything" habit.
"The simple act of assembling your thoughts, putting them down, and hitting publish is so much more than just an act of writing. It’s really a commitment to continuing to work on yourself, clarify the ways in which you see the world, and build the confidence to take a stance on what you believe. And this small but simple skill can have a profound effect on your entire life."
In Fanatical Prospecting, Jeb Blount introduces the 30-Day Rule. It states that activity (i.e. prospecting) done in this 30-day period will impact the next 90 days. The same applies to life. You reap what you sow.
So, let's see where this goes. The exercise was fun but tough. Do anything for 30 days and you'll feel the momentum...